"One size doesn't fit all": tourism and hospitality employees' response to internal brand management.

By Ceridwyn King. 2010

165 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2aac5816749b977fb3d2594fc8fc6af24559a3b3

How researchers see this paper

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In Organizational Behavior and Human Resource Management

  1. Kathrin Rothfelder
  2. R. Harrington
  3. M. Ottenbacher

Citations in the corpus