Saying no to negativity: The effects of context and motivation to control prejudice on automatic evaluative responses

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Will the Real Moral Judgment Please Stand Up? (2009, result): “Although to our knowledge this assumption has not been tested against longitudinal data, it is consistent with research suggesting that the rapid, non-volitional over-riding of automatically activated associations is associated with consciously reported concerns to do so (e.g., Lepore and Brown 1997”
The Meta–Cognitive Model (MCM) of Attitudes: Implications for Attitude Measurement, Change, and Strength (2007, methodology): “When the negated evaluation is a prior attitude, we have referred to our approach as the PAST (Prior Attitudes are Still There) Model (Petty & Jarvis, 1998; Petty et al., That is, the PAST Model is a specialized case of the more general MCM. ).”
Reducing Implicit Prejudice (2013, background): “…prejudiced responding are related to decreased bias on implicit measures (Allen, Sherman, & Klauer, 2010; Legault, Green-Demers, & Eadie, 2009; Maddux et al., 2005; Moskowitz, Gollwitzer, Wasel, & Schaal, 1999), and experimental evidence suggests that intrinsic motivations to regulate…”