Persuasion : theory & research

By Daniel J. O'Keefe. 2002

160 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/28bfbeeee4f851b873e322e5fa2de9990caab21e

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Citations in the corpus

• Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective (2014, unknown): “Based on these two elements, a more recent model, IAM, was proposed specifically for a computer-mediated communication context (O’Keefe, 2002).”
• The effects of online product presentation on consumer responses: A mental imagery perspective (2014, background): “Behavioral intentions refers to “what a person intends to do” in a specific area of behavior (O'Keefe, 2002, p. 101).”