Price-Endings When Prices Signal Quality

By Mark Stiving. 2000

145 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Dynamic pricing in the presence of inventory considerations: research overview, current practices, and future directions (2003, unknown): “(iv) Pricing to signal quality [71].”
Direct Evidence of Ending- Digit Drop-Off in Price Information Processing (2005, background): “Recently, the meaning mechanism has received considerable research attention (Naipaul & Parsa, 2001; Schindler, 1991; Simmons & Schindler, 2003; Stiving, 2000).”
Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments (2003, background): “…on all ‘‘value’’ priced merchandize, which is ‘‘meant to indicate exceptional value to the customer’’ (Salmon and Ortmeyer, 1992).3 Other researchers have suggested that customers may infer that $0-endings (and perhaps $5 endings) imply high quality and $9-endings imply low quality (Stiving, 2000).”