Groundswell: Winning in a World Transformed by Social Technologies
By Stephanie O'Donohoe, Faris Yakob. 2008
602 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/2794a37754dd560c963947187e60a170699ed619
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Sociology and Political Science
- Sang M. Lee
- Patrick L. Olivier
- John Vines
- Peter C. Wright
- Sam Ransbotham
- Silvana Trimi
- Hsi-Peng Lu
- Gerald C. Kane
Citations in the corpus
- Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective (2014, neutral): “These social media messages affect tourist behavior; thus, marketing managers should incorporate social media into their company’s integrated marketing communication strategies (Li & Bernoff, 2008; Mangold & Faulds, 2009; Ramsey, 2006).”
- Why people use social networking sites: An empirical study integrating network externalities and motivation theory (2011, background): “A user’s friends and relatives influence the level of user’s perceived enjoyment in SNS; also, through them, the user has the opportunity to meet new friends, whereby people can expand their social network (Li & Bernoff, 2008; Powell, 2009; Sledgianowski & Kulviwat, 2009; Tapscott, 2008).”
- Configuring participation: on how we involve people in design (2013, background): “Bernoff and Li’s [5] ‘social technographs’ framework groups users of participatory media into 6 categories: creators, critics, collectors, joiners, spectators and inactives.”
- Convergence innovation in the digital age and in the COVID-19 pandemic crisis (2020, positive): “DT has helped develop autonomous systems, social networks (Li & Bernoff, 2008), and AI-powered smart systems (e.g., smart homes, infrastructure, cities, and countries) (Rogers, 2016).”
- Membership Turnover and Collaboration Success in Online Communities: Explaining Rises (2011, background): “New companies such as Threadless (Lakhani and Kanji 2008) and Communispace (Li and Bernoff 2008) rely on input from communities to offer entirely new business models.”