‘I Guess A Lot of People See Me as a Big Sister or a Friend’: the role of intimacy in the celebrification of beauty vloggers
By Rachel Berryman, Misha Kavka. 2017
197 citations recorded by the source corpus.
Subfields: Gender Studies, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/24de0e3c9cb0d14509e46db73f1c93e90fb68485
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In Gender Studies
In Sociology and Political Science
Citations in the corpus
- ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “YouTube has even been referred to as a ‘technology of intimacy’ (Berryman & Kavka, 2017, p. 309), highlighting the illusion of closeness the videos create.”
- Making and breaking relationships on social media: the impacts of brand and influencer betrayals (2021, background): “…influencers — bloggers, YouTubers, Instagram and TikTok celebrities — who are often considered close friends or even family members by their followers (Berryman and Kavka, 2017; Reinikainen et al., 2020), and also brands (Fournier, 1998), which can evoke strong self-brand connections (Tan et…”