On assuring valid measures for theoretical models using survey data

By R. Ping. 2004

533 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/234c7ab52482a188f0702922aa92599643b778c9

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Perceived benefits of loyalty programs: Scale development and implications for relational strategies☆ (2010, unknown): “This section describes the scale development process, in line with procedures advocated in previous literature (e.g., Churchill, 1979; Ping, 2004).”
A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai (2008, methodology): “Fornell and Larcker (1981) and Ping (2004) suggested convergent measures should contain less than 50% error variance (i.e. AVE should be 0.5 or above).”
Ethically Minded Consumer Behavior:Scale Review, Development, and Validation (2016, unknown): “All AVEs exceed the cutoff of .5 (Ping, 2004), indicating convergent validity and all CRs exceed .7, again indicating good reliability.”
Application of the theory of planned behavior to genetically modified foods: Moderating effects of food technology neophobia (2014, background): “Construct validity was examined by assessing convergent validity and discriminant validity (Fornell & Larcker, 1981; Ping, 2004).”
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, methodology): “Since the AVE values were also clearly above the cut-off value of 0.5, and the square root of the AVEs exceeded the between-factor correlations in the case of each construct, the constructs were assessed as demonstrating adequate convergent and discriminant validity (Ping, 2004).”
Measuring Tourists’ Emotional Experiences (2015, background): “…validity, (2) unidimensionality, (3) reliability, (4) convergent validity, (5) discriminant validity, and (6) nomological validity (e.g., Bagozzi 1980; Churchill 1979; Garver and Mentzer 1999; Gerbing and Anderson 1988; O’Leary-Kelly and Vokurka 1998; Ping 2004; Steenkamp and Van Trijp 1991).”
Factors influencing purchase intention towards environmentally friendly apparel: an empirical study of US consumers (2014, methodology): “This technique has been extensively applied in prior empirical studies (Agarwal & Malhotra, 2005; Cadogan et al., 2006; Morgan et al., 2009; Ping, 2004; Völckner & Sattler, 2006).”
Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior (2014, methodology): “To identify the discriminant validity, the square root of the AVE for each construct is compared with the correlation coefficients between two constructs (Fornell and Larcker 1981; Ping 2004).”