Ethically Minded Consumer Behavior:Scale Review, Development, and Validation

By L. Sudbury-Riley, Florian Kohlbacher. 2016

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This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers (n=1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much-needed and easy-to-administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5903b12e6282847178a9ed80b5d65cbcd297ce85