Utilitarian and hedonic shopping value in the US discount sector

By Jason M. Carpenter, Marguerite Moore. 2009

138 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/231372b09409b62683ce3efa2751bfb63b97cb14

How researchers see this paper

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In Marketing

1. Charles Dennis
2. Len Tiu Wright
3. Andrew Newman
4. Ingrid Poncin
5. Mohammed Slim Ben Mimoun
6. Richard Michon
7. J. Josko Brakus

Citations in the corpus

• The mediating effects of perception and emotion: Digital signage in mall atmospherics. (2010, background): “Chitturi, Raghunathan and Mahajan, 2008) and hedonic aspects are playing more part in shoppers decisions even for discount shopping (Carpenter and Moore, 2009), so we expect that a pleasant atmosphere will be increasingly relevant for all types of shopping.”
• The impact of "e-atmospherics" on physical stores (2014, background): “In retailing literature, perceived value is strongly linked to postpurchase consumer behaviors, including satisfaction, word of mouth, and loyalty, repurchase, and repatronage intentions (Carpenter and Moore, 2009; Magni et al., 2010; Kim et al., 2012; Bernardo et al., 2012).”