The Lonely Consumer: Loner or Conformer?

By Jing Wang, R. Zhu, B. Shiv. 2012

150 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/22c2c8d485ecb5811680b9fb6496a30959336b6c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. A. Brough
2. Mathew S. Isaac
3. David Gal
4. Jingjing Ma

In Marketing

1. A. Brough
2. Mathew S. Isaac
3. David Gal

In Sociology and Political Science

1. Mathew S. Isaac
2. David Gal
3. Jingjing Ma

Citations in the corpus

• The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior (2017, unknown): “Several studies show that when self-discrepancies arise in terms of one's affiliation with others, people are more likely to buy products that signal status or membership in the social group (Dommer & Swaminathan, 2013; Duclos et al., 2013; Lee & Shrum, 2012; Mead et al., 2011; Wan et al., 2014; Wan”
• Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016, background): “…and maintenance, people tend to imitate the behavior of positive (Berger and Heath 2007, 2008; Escalas and Bettman 2003, 2005; McFerran et al. 2010; Wang, Zhu, and Shiv 2012) and aspirational ingroups (Englis and Solomon 1995), while refraining from acting in a similar fashion to dissociative…”
• Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle (2013, unknown): “The cycle might tighten because sustained loneliness can raise social anxiety, pessimistic social expectations, hostility toward others, and active social distancing (Cacioppo and Patrick 2008; Wang et al. 2012).”