The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

By Vincent J. Pascal, David E. Sprott, Darrel D. Muehling. 2002

258 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/21fd8e55747ddb465227b982c462bf64e0bffc7b

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In Gender Studies

In Marketing

In Social Psychology

Citations in the corpus

The value of historical nostalgia for marketing management (2011, background): “Introduction Nostalgia’s use as an appeal in advertising is shown to be highly effective and persuasive in a number of studies (Baker and Kennedy, 1994; Havlena and Holak, 1991; Muehling and Sprott, 2004; Pascal et al., 2002; Rindfleisch and Sprott, 2000).”
Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising (2010, background): “In fact, nostalgic appeals/reactions have been specifically implicated in altering all of these reactions in previous studies (eg, Davis, 1979 ; Belk, 1990 ; Stern, 1992 ; Havlena, 1998; Pascal, Sprott, & Muehling, 2002 ; Muehling & Sprott, 2004 ; Sierra & McQuitty, 2007 ).”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “Previous advertising research indicates that ad-evoked nostalgia, reflecting individuals’ positive affect toward objects (e.g., people, places, events) from the past, influences consumers’ purchase preferences for nostalgia-associated products (Pascal, Sprott, and Muehling 2002).”
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements (2014, methodology): “…student) samples to demonstrate the effects of nostalgia on marketing outcomes (e.g., Baker and Kennedy 1994; Batcho 2007; Chou and Lien 2010; Evans et al. 2010; Holbrook 1993a; Muehling and Sprott 2004; Pascal, Sprott, and Muehling 2002; Praxmarer and Gierl 2009; Wildschut et al. 2010).”