Extending Self-Esteem Theory and Research: Theorizing the Relationship Between Self-Esteem and Identity

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Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty (2005, unknown): “From the identity theory of Ervin and Stryker (2001) and those before them, we proposed that the importance and the salience of an identity would influence self-esteem responses.”
Two Sides of the Same Coin? The Differing Roles of Assets and Consumer Debt in Marriage (2007, background): “According to identity theory, when individuals feel they are successfully performing their role, they experience increased satisfaction with and commitment to the specific role (Ervin & Stryker, 2001).”
Self-Esteem and Identities (2014, background): “Conceptualizing self-esteem as comprised of two dimensions, a sense of self-worth and a sense of self-efficacy, is not uncommon (Cast and Burke 2002; Ervin and Stryker 2001; Franks and Marolla 1976; Gecas and Schwalbe 1986; Owens 1993).1 Indeed, Rosenberg (Rosenberg et al. 1995) saw self-efficacy…”