Advancing entrepreneurial marketing: Evidence from born global firms

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International entrepreneurship: A critical analysis of studies in the past two decades and future directions for research (2012, background): “…et al. (1994) McNaughton (2003) Mejri and Umemoto (2010) Melén and Nordman (2009) Michailova and Wilson (2008) Moen (2002) Moen and Servais (2002) Mort et al. (2012) Mort and Weerawardena (2006) Mostafa et al. (2005) Mtigwe (2006) Mudambi and Zahra (2007) Musteen et al. (2010) Muzychenko (2008)…”
Entrepreneurial marketing and firm performance: Synthesis and conceptual development (2020, unknown): “Using an effectuation approach, Mort et al. (2012) empirically find that EM leads to superior performance for born-global organizations.”
Exploring entrepreneurial marketing (2015, background): “Although a large portion of the EM literature cites the use of networking by SMEs, some authors consider networking as a stand-alone activity used by SMEs to access resources, rather than a specific EM tactic (Sullivan-Mort et al., 2012).”
Get It Together! Synergistic Effects of Causal and Effectual Decision-Making Logics on Venture Performance (2018, background): “Furthermore, Sullivan Mort, Weerawardena, and Liesch (2012) found that entrepreneurial marketing approaches relying on effectuation lead to superior performance within born global firms.”