Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context
By Jihye Park, Sharron J. Lennon. 2006
196 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/1cce6687ac99a1a9ad26ea7fb0a2386d94bd731f
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In Marketing
- Beyza Gültekin
- Matthew K. O. Lee
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Citations in the corpus
- Shopping online without thinking: being emotional or rational? (2014, background): “This is because impulsive buyers are likely to be open and flexible to sudden or unexpected buying ideas (Park and Lennon, 2006).”
- The Influence of Hedonic Motives and Browsing On Impulse Buying (2012, background): “Parallel to this finding, Park and Lennon (2006) declare that consumers can make impulse purchase after browsing in the shopping center or through store corridors.”
- Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction (2016, background): “Prior research has verified the relationship between SI and impulsive buying tendency in TV shopping context (Park Lennon, 2006).”
- Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, background): “According to Park and Lennon [86], impulsive consumers are likely to be flexible and open to unexpected or sudden buying ideas.”
- Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies (2015, background): “Thus, female consumers who felt more excited, enthusiastic, fun, happy, interested, inspired, and joyful about shopping were more likely to make purchases that were not planned [46].”