Corporate reputation management: "living the brand"/Корпоративное управление репутацией: жизнь бренда

By A. Wilson. 2001

241 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1cb840d19c58750e424b480dd36a9ac47eecf554

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Ferenc Farkas
2. Eitan Yaniv
3. H. Jo
4. Sabrina Helm

In Marketing

1. Jinhua Cui
2. Haejung Na
3. Ferenc Farkas
4. Eitan Yaniv
5. H. Jo
6. Sabrina Helm
7. Maretno Agus Harjoto
8. E. Akben-Selcuk

In Strategy and Management

1. Jinhua Cui
2. Haejung Na
3. H. Jo
4. Ferenc Farkas
5. Eitan Yaniv
6. Sabrina Helm
7. A. Cheung
8. Maretno Agus Harjoto

Citations in the corpus

• The impact of person-organization fit on the corporate brand perception of employees and of customers (2005, background): “Many other authors have also stressed the major role of the employees in the brand strengthening process (Hatch and Schultz, 1997; de Chernatony, 1999; Bickerton, 2000, Gotsi and Wilson, 2001; Aaker, 2002; Van Gelder, 2002; Urde, 2003).”
• Employees' awareness of their impact on corporate reputation (2011, background): “0148-2963/$ – see front matter © 2010 Elsevier Inc. Al doi:10.1016/j.jbusres.2010.09.001 a b s t r a c t a r t i c l e i n f o Article history: Received 11 February 2009 Accepted 17 August 2010 Available online 29 September 2010 Keywords: Corporate reputation Pride Internal brand building Internal…”
• Does Corporate Social Responsibility Affect Information Asymmetry? (2016, background): “In fact, employees are the first organizational liaisons that customers are faced with them (Gotsi and Wilson 2001).”