REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE‐DOMINANT LOGIC PERSPECTIVE

By Robert F. Lusch. 2011

264 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1c139959702e6d14641590ce05677f4b30f948e5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Marcel J. H. van Birgelen
2. Marjolein C. J. Caniëls

In Marketing

1. Marcel J. H. van Birgelen
2. Carmen Neghina
3. Josée Bloemer
4. Marjolein C. J. Caniëls

In Strategy and Management

1. Marcel J. H. van Birgelen
2. Carmen Neghina
3. Josée Bloemer
4. Marjolein C. J. Caniëls

Citations in the corpus

• Value cocreation in service interactions (2015, background): “Moreover, to date, most studies of value cocreation have focused on either the meso (Lusch, 2011) or macro perspectives (Layton, 2008; Lusch, 2006; Lusch and Webster, 2011; Vargo and Lusch, 2011; Wieland et al.”