A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

By Aihwa Chang, Hsu-Hsin Chiang, Tzu-Shian Han. 2012

182 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/1a2b90ef8baaf47073b4b8f1483c27a4e5069223