The influence of extro/introversion on the intention to pay for social networking sites

By Hsi-Peng Lu, Kuo-Lun Hsiao. Information Manager (The), 2010

298 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages (2018, unknown): “Furthermore, there is evidence that utilitarian and hedonic value (as elements of the customer-perceived value equation of perceived benefits minus perceived costs) are critical factors affecting online purchase intentions (Lu & Hsiao, 2010).”
A study of the impact of social media on consumers (2014, background): “Online communities and social networking sites (SNSs) are an effective web technology for social interactions and sharing information (Lu & Hsiao 2010) .”
Social commerce: The transfer of power from sellers to buyers (2015, background): “Virtual communities offer added value such as social support to their users through social interactions (Maloney-Krichmar and Preece, 2005).”
The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets (2013, background): “…2008; Lin & Wang, 2006; Lu & Hsiao, 2010; Wang, 2008), customer perceived value of the products to be purchased (Wang, Yeh, & Yi-Wen Liaob 2013; Lu & Hsiao, 2010) and their overall perception of the quality of the products they need to purchase (Steenkamp, 1990; Miyazaki, Grewal, Dhruv,…”
It is not for fun: An examination of social network site usage (2012, background): “Lu and Hsiao [14] found that extraverts think more highly of the social value of SNS than do introverts.”