More choice is better: Effects of assortment size and composition on assortment evaluation

By Harmen Oppewal, K. Koelemeijer. 2005

227 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/19a9ca5175299682f7b752b73c1442c5aa68c193

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ulf Böckenholt
2. J. Goodman
3. A. Chernev

In Marketing

1. Ulf Böckenholt
2. J. Goodman
3. A. Chernev

Citations in the corpus

• Choice overload: A conceptual review and meta-analysis (2015, background): “…cases in which the published version of the paper did not report all of the data necessary to calculate effect sizes (Chernev, 2003a, 2006; Mogilner et al., 2008; Oppewal & Koelemeijer, 2005; Lin & Wu, 2006; Townsend & Kahn, 2014; Goodman & Malkoc, 2012; Morrin et al. (2012); Ketcham et al., 2012).”
• Repeated choosing increases susceptibility to affective product features (2006, unknown): “In addition, a recent study by Oppewal and Koelemeijer (2005) has shown that adding items to existing assortments leads to an increase in assortment evaluation, suggesting that consumers like to have a lot of in-store options.”