Passengers' perceptions of low cost airlines and full service carriers - A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines

By John F. O’connell, George Williams. 2005

479 citations recorded by the source corpus.

Direct competition between full service airlines and no-frills carriers is intensifying across the world. US and European full service airlines have lost a significant proportion of their passengers to low cost carriers, the experience now being repeated in the domestic markets of Asia. This paper attempts to provide answers to a number of critical questions: What are the key drivers of each type of airline's business model? Is there a difference in passengers’ perceptions between low cost carriers and full service incumbents in a mature European market and in a rapidly developing Asian economy? What are the principle reasons why a passenger chooses a particular airline model? How could a legacy carrier encourage passengers to return and so regain their domestic market share? These questions are addressed using information obtained in passenger surveys that were recently conducted in Europe and Asia.

Subfields: Automotive Engineering, Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/18d5a8f0db3d1de2a0269f38ec9af30eba4258ec

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Automotive Engineering

1. Tae Hoon Oum

In Economics and Econometrics

1. Xiaowen Fu
2. Anming Zhang
3. Tae Hoon Oum
4. Leonardo J. Basso
5. Hangjun Yang
6. Nicole Adler
7. Vanessa Liebert
8. Jan K. Brueckner

In Strategy and Management

1. Xiaowen Fu
2. Anming Zhang
3. Tae Hoon Oum
4. Leonardo J. Basso
5. Hangjun Yang
6. Nicole Adler
7. Changmin Jiang

Citations in the corpus

• Air Transport Liberalization and Its Impacts on Airline Competition and Air Passenger Traffic (2009, background): “Unlike FSAs, LCCs in North America and Europe de-emphasize hub-and-spoke (HS) networks; instead, they tend to provide point-to-point services using secondary airports in a metro area (Tretheway, 2004; O‘Connell and Williams, 2005).”
• Factors influencing destination image and visit intention among young women travellers: role of travel motivation, perceived risks, and travel constraints (2017, background): “Furthermore, the young population in south-east Asia is increasingly performing budget travel, which further reduces the risk of financial losses (Spreitzhofer, 2002) as luxuries are not associated with budget travel for which consumers pay high service prices (O’Connell & Williams, 2005).”
• Customer satisfaction using low cost carriers (2011, background): “According to O’Connell and Williams (2005), LCC passengers would switch to FSCs if FSCs had cheaper fares.”