Moral hypocrisy, moral inconsistency, and the struggle for moral integrity.

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The social identity theory of leadership: Theoretical origins, research findings, and conceptual developments (2012, background): “…that supports the rhetoric—consistency between rhetoric and overt behaviour significantly strengthens credibility and legitimacy (e.g., Stone, Weigand, Cooper, & Aronson, 1997) and thus, in the case of leaders, their moral credentials (cf. Monin & Merritt, 2011) and leadership effectiveness.”
From inconsistency to hypocrisy: When does “saying one thing but doing another” invite condemnation? (2018, background): “…& Ruttan, 2012; Rustichini & Villeval, 2014; Valdesolo & DeSteno, 2007, 2008); and the insincerity perspective describes hypocrisy as the espousal of moral values that are more virtuous than one’s actual values, regardless of which values one enacts (Crisp & Cowton, 1994; Monin & Merritt, 2012).”