The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

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Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “A number of researchers have considered the consequences of customer/consumer engagement, which may include the concepts of trust (e.g. Casalo et al., 2007; Hollebeek, 2011), satisfaction (Bowden, 2009a), commitment, emotional connection/attachment (e.g. Chan and Li, 2010), empowerment, consumer…”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “Literature also supports the idea that customer participation affects brand in various aspects, for example, brand trust, brand loyalty, brand equity etc. (Casaló et al., 2007; Chae and Ko, 2016; Gummerus et al., 2012; Hennig-Thurau et al., 2010).”
The roles of brand community and community engagement in building brand trust on social media (2014, background): “Casaló, Flavián, and Guinalíu (2007) examine the effects of participation in brand community on brand trust and loyalty.”