Business co-creation for service innovation in the hospitality and tourism industry
By Jashen Chen, D. Kerr, C. Chou, Chinhui Ang. 2017
113 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/182f310324847326e6f2787e1158895395b6e879
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In Marketing
In Organizational Behavior and Human Resource Management
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Citations in the corpus
- CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy (2020, background): “Second, when firms participate in a co-creation project, consumers always feel that they are growing as individuals, learning and being creative with the community [20].”
- Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism (2020, background): “These ecological dynamics will pressurize companies to commit to their strategic decisions or face disaster [41].”