Impact of health-related claims on the perception of other product attributes

By Liisa Lähteenmäki, Piritta Lampila, K. Grunert, Yasemin Boztuğ, Ø. Ueland, A. Åström, E. Martinsdóttir. 2010

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European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments (2014, background): “Besides differences in eating cultures and food-related beliefs, also other country-specific factors might contribute to preference inequalities, such as previous market exposure, familiarity or attitudes towards products bearing claims (Lähteenmäki et al., 2010; Grunert et al., 2009).”
Health-related ad information and health motivation effects on product evaluations (2014, background): “…(Ippolito & Pappalardo, 2002), and extant literature shows that such claims canpositively impact consumers' perceptions of a food product's healthfulness (Grunert & Wills, 2007; Kozup, Creyer, & Burton, 2003), even though the opposite effect has been observed as well (Lähteenmäki et al., 2010).”