Purpose and object of anti-consumption ☆

By R. Iyer, James A. Muncy. 2009

368 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/16ae4022b0a6111ce806dbb7c8715139f31d16ee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

  1. Lucie K. Ozanne
  2. Paul W. Ballantine

In Marketing

  1. Lucie K. Ozanne
  2. Anja Buerke
  3. Paul W. Ballantine
  4. Klaus-Peter Wiedmann

Citations in the corpus