Uses and gratifications of a retired female athlete's twitter followers.

By Galen Clavio, E. M. Kian. 2010

204 citations recorded by the source corpus.

Subfields: Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d57c70841b3e34545e1ce1e09b7fb85edc0c7dd7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

In Sociology and Political Science

Citations in the corpus

Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter (2012, methodology): “In their study of a female athlete’s Twitter followers, Clavio and Kian (2010) applied uses and gratifications to obtain follower motivations.”
#WorldSeries: An Empirical Examination of a Twitter Hashtag During a Major Sporting Event (2012, background): “…Kim, 2011; Sweetser & Kaid, 2008; Sweetser, Porter, Chung, & Kim, 2008), Facebook (Hanson, Haridakis, Cunningham, Sharma, & Ponder, 2010; Park, Kee, & Valenzuela, 2009; Raacke & Bonds-Raacke, 2008; Urista, Dong, & Day, 2009), and Twitter (Chen, 2011; Clavio & Kian, 2010; Hambrick et al., 2010).”
Social media in marketing: A review and analysis of the existing literature (2017, background): “Therefore, several studies (about 22 articles) that have tested the customers’ adoption of social media applications as well as what are the main factors that could have a crucial impact in this regard (i.e. Killian and McManus, 2016; Felix et al., 2016; Hofacker and Belanche, 2016; Anandaa et al., ”
Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers (2014, methodology): “This differs from previous studies that did not identify Twitter during games as a key use (Clavio & Kian, 2010; Hambrick et al., 2010; Kassing & Sanderson, 2010).”
Towards typologies of virtual maltreatment: sport, digital cultures & dark leisure (2016, background): “The male winner, Andy Murray, received overwhelmingly supportive and congratulatory tweets (Twitter, 2013), yet the female champion, Marion Bartoli, was the subject of a barrage of hostile and abusive messages, demonstrating a clear example of maltreatment through social media.”
Understanding fan motivation for interacting on social media (2014, background): “Studies have explored the motivations of fans in using sport websites (Seo & Green, 2008), fan and athlete use of communication applications such as Twitter (Clavio & Kian, 2010; Frederick, Lim, Clavio, & Walsh, 2012; Hambrick, Simmons, Greenhalgh, & Greenwell, 2010; Thomas, 2011) and Facebook (Pron”
The Positives and Negatives of Twitter: Exploring How Student-Athletes Use Twitter and Respond to Critical Tweets (2012, methodology): “…athletes use Twitter (Hambrick, Simmons, Greenhalgh, & Greenwell, 2010; Kassing & Sanderson, 2010; Pegoraro, 2010), characteristics of athletes’ Twitter followers (Clavio & Kian, 2010), and Twitter’s in"uence on sport media production and consumption (Hutchins, 2011; Sanderson & Hambrick, 2012).”