RESEARCH NOTE NUMERICAL SCALE‐POINT LOCATIONS FOR CONSTRUCTING THE LAM (LABELED AFFECTIVE MAGNITUDE) SCALE

By A. V. Cardello, H. Schutz. 2004

90 citations recorded by the source corpus.

Subfields: Social Psychology

View Paper: https://www.semanticscholar.org/paper/15fce57419d8f9d3c8ac4e5e0622ec837e9d3359

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Charles Spence
2. Betina Piqueras-Fiszman
3. Camille Koppen
4. Yi-Chuan Chen
5. Jean H. M. Vroomen
6. Mirjam Keetels
7. Carlos Velasco
8. Agnès Alsius

Citations in the corpus

• A comparison of the labeled magnitude (LAM) scale, an 11-point category scale and the traditional 9-point hedonic scale (2010, background): “The LAM scale consisted of a vertical line scale with anchor words spaced according to the spacing’s provided by Cardello and Schutz (2004). Scales were the about the same size on the screen, averaging 113 mm in length.”
• The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage (2012, background): “The LAM scale ranged from “greatest imaginable dislike” to “greatest imaginable like,” and had incremental units of appropriate distances and labels as described by Cardello and Schutz (2004).”