Assessing Advertising Creativity Using the Creative Product Semantic Scale

By Alisa E White, Bruce L. Smith. Journal of Advertising Research, 2001

152 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/15d7a7618c46435f1ff1a28afa7093953f762d46

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. José Miguel Ospina
2. Kevin Lehnert
3. B. Till
4. Daniel W. Baack

In Management of Technology and Innovation

1. B. Till

In Marketing

1. José Miguel Ospina
2. Kevin Lehnert
3. B. Till
4. Daniel W. Baack

Citations in the corpus

• Advertising Creativity: The Role of Divergence Versus Meaningfulness (2014, background): “Consider now how advertising professionals and consumers view creativity (Koslow, Sasser, and Riordan 2006; West, Kover, and Caruana 2008; White and Smith 2001).”