‘The mental world of brands -; Mind, memory and brand success’

By Matt Kingdon. 2002

96 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/1479012c39b55912d66dbffbef306170a48c7d26

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Erik L. Olson
2. Tim Mazzarol
3. R. Brown
4. Hans Mathias Thjømøe

Citations in the corpus

• Application of a Model for the Effectiveness of Event Marketing (2007, background): “…as the latest research on emotional responses within consumer behavior and neuropsychological theory (e.g., Damasio, 1994, 2000, 2003; Du Plessis, 2005; Franzen and Bouwman, 2001; Hansen, 1997, 2005, 2006; Hansen and Christensen, 2007; Heath, 2001; Le Doux, 1998, 2002; Martensen and Hansen, 2004).”