The Implicit Association Test as a measure of implicit consumer attitudes

By Dominika Maison, A. Greenwald, R. Bruin. 2001

191 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/1301a307721f8d289bbb8f37131a141f022e1a81

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Citations in the corpus

Social psychological factors in lifestyle change and their relevance to policy (2007, background): “In the domain of healthy eating, Maison, Greenwald, and Bruin (2001) found that women who preferred the taste of low-calorie products over high-calorie products on an implicit measure habitually restricted their high-calorie food intake.”
Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior (2004, unknown): “These stimuli were used previously by Maison and Bruin (1999) and Maison, Greenwald, and Bruin (2001).”
Who’s messing with my mind? (2008, background): “This research suggests that implicit consumer attitudes have validity, enhance the predictability of behaviour over and above that provided by explicit attitudes, and are distinct from explicit attitudes (e.g. Maison et al. 2001; Brunel et al. 2004; Maison et al. 2004; Friese et al. 2006).”
Implicit measures in social cognition. research: their meaning and use. (2003, background): “…observed between IAT scores reflecting the relative favorability of sodas versus juices and self-reported frequency of drinking the two classes of beverages in the past, and between IAT scores concerning highversus low-calorie foods and self-reports of past eating behavior (Maison et al. 2001).”
Implicit attitudes towards native and non-native speaker teachers (2009, methodology): “It has even been used to investigate customer attitudes (e.g. to high and low calorie foods in Maison et al. (2001)).”