On the use of structural equation models for marketing modeling

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Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior (2021, methodology): “SEM is a realistic method that provides reliable and concrete results when determining the relationship between various variables [106].”
The meanings of branded products: A cross-national scale development and meaning assessment (2008, background): “Furthermore CFA provided us with necessary measures of invariance to test such comparability (Kline, 1998; Sharma & Weathers, 2003; Singh, 1995; Steenkamp & Baumgartner, 1998, 2000).”
Editor's comments: a critical look at the use of PLS-SEM in MIS quarterly (2012, methodology): “While the use of covariance-based SEM (CB-SEM) techniques has been well documented across disciplines (e.g., Medsker et al. 1994; Shook et al. 2004; Steenkamp and Baumgartner 2000), few reviews to date have investigated usage practices specific to PLS-SEM (see, however, Gefen et al. 2000).”