Conceptualizing the country of origin of brand

By Ian Phau, Gerard Prendergast. 2000

168 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/0fde184c2525689effef65fca5a6a55110fbf511

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jinsoo Hwang
2. Sunghyup Sean Hyun
3. Mario Pandelaere
4. Liselot Hudders
5. Heesup Han
6. S. Tanford
7. Anna S. Mattila
8. Wan Yang

In Sociology and Political Science

1. Jinsoo Hwang
2. Mario Pandelaere
3. Sunghyup Sean Hyun
4. Liselot Hudders
5. Heesup Han

In Tourism, Leisure and Hospitality Management

1. Jinsoo Hwang
2. Sunghyup Sean Hyun

Citations in the corpus

• The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, background): “When adherents of certain prestige brands are a rarity, the effect of prestige on consumers tends to be heightened (Phau & Prendergast, 2000; Verhallen, 1982; Verhallen & Robben, 1994).”
• The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being (2012, background): “…brands are brands that are associated with uniqueness, which implies a premium quality and/or an aesthetically appealing design, and with exclusivity, which implies expensiveness and/or rarity (Caniato et al. 2009; Catry 2003; Kapferer and Bastien 2009; Okonkwo 2007; Phau and Prendergast 2000).”