Customer Relationship Management: Concepts and Technologies

By F. Buttle, Stan Maklan. 2015

395 citations recorded by the source corpus.

Section A 1.Introduction to CRM 2.Understanding Relationships Section B: Strategic CRM 3.Managing the Customer Lifecycle: Customer Acquisition 4.Managing the Customer Lifecycle: Customer Retention and Development 5.Customer Portfolio Management 6.How to Deliver Customer-Experienced Value 7.Managing Customer Experience Section C: Operational CRM 8.Sales force automation 9.Marketing Automation 10.Service Automation Section D: Analytical CRM 11.Developing and Managing Customer-Related Databases 12.Using Customer-Related Data Section E: Realizing the Benefits of CRM 13.Planning to Succeed 14.Implementing CRM Section F: Looking to the Future 15.The Future

Subfields: Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0f00a56a9bf423711d65a5abf86719afe38e3a82

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The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. L. Wijnia
2. Remy M. J. P. Rikers
3. Sofie M. M. Loyens
4. I. Snijders
5. D. Schunk

Citations in the corpus

• Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty (2020, background): “Gaining such valuable insight for HEIs into the attitudinal and behavioral processes determining student involvement, such as student loyalty (Buttle & Maklan, 2015), is essential in the current context.”