Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content

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Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages (2012, background): “It is worth noting in passing here that many people often describe cheeses as having a 'sharp' taste (see Williams [41] and Spence et al. [38]).”
Hedonic mediation of the crossmodal correspondence between taste and shape (2015, background): “As mentioned earlier, it has been documented that carbonated drinks (Spence & Gallace, 2011) and chocolates (Ngo et al., 2011) are associated with angular shapes.”
Plate shape and colour interact to influence taste and quality judgments (2013, background): “Particularly relevant to the current study, it has also been shown that sweetness is often associated with round shapes while bitterness and saltiness are associated with angular shapes [14,15].”
"Bouba" and "Kiki" in Namibia? A remote culture make similar shape-sound matches, but different shape-taste matches to Westerners. (2013, methodology): “…fell into either the ‘‘Rounded’’ or ‘‘Angular’’ mapping categories. p Values report the findings of chi-squared tests comparing the number of participants adopting ‘‘Conventional’’ and ‘‘Non-conventional’’ mappings. rounded, angular]; in other words, in the direction observed by Ngo et al., 2011).”