"Bouba" and "Kiki" in Namibia? A remote culture make similar shape-sound matches, but different shape-taste matches to Westerners.

By A. Bremner, Serge Caparos, Jules Davidoff, J. D. de Fockert, Karina J. Linnell, Charles Spence. 2013

320 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology

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In Experimental and Cognitive Psychology

Citations in the corpus

Assessing the Role of the ‘Unity Assumption’ on Multisensory Integration: A Review (2017, background): “…while most people would choose ‘bouba’ as the appropriate matching for a rounded cloud-like shape and ‘kiki,’ for an angular star-like shape (see Ramachandran and Hubbard, 2001; Bremner et al., 2013; Chen et al., 2016), they do not necessarily believe that those are the names of those shapes.”
Hedonic mediation of the crossmodal correspondence between taste and shape (2015, background): “Nonetheless, a study in a remote population (the Himba tribe of rural Namibia) did not show an association between carbonation with angularity (Bremner et al., 2013).”
Weighing up the evidence for sound symbolism: Distributional properties predict cue strength (2017, background): “CVC NWs 10 Auditory 10 categories Forced choice CVC NWs 5 Auditory 5 categories and their opposites Forced choice CVC NWs 36 pairs Auditory 3 categories and their opposites Forced choice Bremner et al. (2013) Bouba/kiki; water; chocolate 2 Visual, gustatory, auditory Round/spiky shapes Forced choice”
On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes (2015, unknown): “[4] for a cross-cultural study of shape-taste correspondences).”
Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness (2018, background): “These sample characteristics may indicate opportunities to run crosscultural studies on the topic in the future, because as seen in Bremner et al. (2013), culturalenvironmental factors have, on occasion, also been shown to shape people’s repertoire of crossmodal correspondences.”