Toward a 7-P framework for international marketing

By Justin Paul, Erick Mas. Journal of Strategic Marketing, 2019

186 citations recorded by the source corpus.

ABSTRACT The purpose of this paper is to develop a generalized 7 P-theoretical framework for strategic planning as part of international marketing (Potential, Path, Process, Pace, Pattern, Problems and Performance) with theoretical propositions. Although the 7 P-framework is based on the literature on internationalization of Latin American firms, we present it as a benchmark typology for firms wanting to succeed in international marketing from any similar geographical regions, cultures, or industries, particularly, firms from emerging countries. It was found that firms from developing countries such as Latin America face many challenges such as Cognitive Bias, Liability of foreignness and Resource constraints, while internationalizing their operations. Finally, we provide several recommendations for future research.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0cfb0f48d4128cdca84efe3e805fd6b35e393c93

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In Strategy and Management

1. A. Salehi
2. M. Hajizadeh
3. A. Bordbar
4. A. Katebi
5. Alain Fayolle
6. Justin Paul
7. F. Liñán

Citations in the corpus

• Reviving tourism industry post-COVID-19: A resilience-based framework (2020, unknown): “…also inspired by prior review articles (Bansal, Garg, & Sharma, 2019; Dhaliwal, Singh, & Paul, 2020; Gilal, Zhang, Paul, & Gilal, 2019; Jain, Sharma, & Mahendru, 2019; Paul & Feliciano-Cestero, 2020; Paul & Mas, 2020; Rosado-Serrano, Paul, & Dikova, 2018; Talan & Sharma, 2019; Thomas & Paul, 2019).”
• Social entrepreneurship research: A review and future research agenda (2020, unknown): “…& Gupta, 2017), theory based review (Gilal et al., 2018; Paul and Rosado-Serrano, 2019), meta -analysis (Knoll & Matthes, 2017), bibliometric review (Albort-Morant and Ribeiro-Soriano, 2016; Randhawa et al., 2016), review aiming for model/framework development (Paul & Mas, 2019; Paul, 2019).”
• SMEs and entrepreneurship in the era of globalization: advances and theoretical approaches (2020, background): “There are opportu495 nities to develop frameworks and measures to analyze 496 the path, process, potential, problems, pace, and pattern 497 of SME internationalization (Paul and Mas 2019).”
• The Relationship Between “Job Satisfaction” and “Job Performance”: A Meta-analysis (2021, background): “…al., 2020; Paul & Singh, 2017), “meta-analysis” (Knoll & Matthes, 2017; Rana & Paul, 2020), investigations for framework or model development (Paul & Mas, 2020), theory-based approaches (Gilal et al., 2019; Srivastava et al., 2020), and “structured reviews focusing on widely used methods,…”
• Financial literacy: A systematic review and bibliometric analysis (2020, unknown): “…with a framework for setting future research agenda (Dabić et al., 2020), theory-based review (Gilal, Zhang, Paul, & Gilal, 2019) meta-analysis (Knoll & Matthes, 2017), bibliometric review (Randhawa, Wilden, & Hohberger, 2016) and review aiming for model/framework development (Paul & Mas, 2019).”