The Denomination Effect

By Priya Raghubir, Joydeep Srivastava. 2009

119 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/0bf0f8a9afd9d75750d86684253fbc64dd6e6881

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Robert Münscher
2. Max Vetter
3. Mario Pandelaere
4. Thomas Scheuerle

Citations in the corpus

• How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons (2011, background): “Large bills appear to be more strongly associated to financial restraint than smaller ones (Raghubir and Srivastava 2009).”
• More for the Many: The Influence of Entitativity on Charitable Giving (2013, background): “The effect of entitativity is reliable in each individual study concerning positively-valenced victims and a combined analysis following the adding-z’s procedure (Rosenthal 1978) results in an overall effect of (z p 4.24, p !”
• A Review and Taxonomy of Choice Architecture Techniques (2016, background): “Studies have also found that a higher amount of money is spent when it appears in small units ($1 bills) than larger units ($20 bills) (labeled “denomination effect” by Raghubir and Srivastava, 2009).”