Higher education institution image: acorrespondence analysis approach

By Jonathan W. Ivy. 2001

433 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0b7fb790201e2d5b760227eedd868245cde300b9

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Citations in the corpus

The influence of organizational image on college selection: what students seek in institutions of higher education (2010, background): “As such the perception of image is more influential than the actual image (Elliot & Healy, 2001; Ivy, 2001 ).”
The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England (2013, background): “Quality of teaching and research (Price, Matzdorf, Smith, and Agahi 2003), image and reputation of the institution (Isherwood 1991; Ivy 2001; Paulsen and St. John 2002), image of the country (Srikatanyoo and Gnoth 2002; Binsardi and Ekwulugo 2003; Cubillo, Sanchez, and Cervino 2006), cost of studies”
Sticking with your university: the importance of satisfaction, trust, image, and shared values (2017, background): “University stakeholders may draw conclusions about the overall image of an institution from their opinions regarding strengths, weaknesses, and impressions drawn from experience (Ivy 2001). Smeltzer (1997) argues that trust in a relationship may be influenced by stakeholders’ perceived”
Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses (2013, background): “, 2001); how institutions use marketing for image building and promotion (Çetin, 2003) and to differentiate their images in the market (Ivy, 2001); how institutional image influences college selection (Cubillo, Sánchez, & Cerviño, 2006; Pampaloni, 2010); and the impact of institutional image on stud”
Which university? A study of the influence of cost and information factors on Scottish undergraduate choice (2007, background): “The image they portray and the reputation they establish is highly influential on the decision-making process of potential candidates (Ivy, 2001).”
From Privatised to Hybrid Corporatised Higher Education: A Global Financial Management Discourse (2012, neutral): “Operating in a global marketplace and reflecting NPM, universities inevitably converge, presenting often-times homogeneous brands, missions, product and service offerings, and general organisational profiles (Ivy, 2001; Hanna and Latchem, 2002; Altbach and Knight, 2007; and Rossi, 2010).”
International students' decision‐making process (2006, neutral): “Their opinion about the image of the institution is formed from word of mouth, past experience, and marketing activities of the institution (Ivy, 2001).”
The role of brand attachment strength in higher education (2016, neutral): “Brand image, which is the consumer's perceptions of a brand as reflected by the brand associations held in their memories (Keller, 2003), will depend on the type of institution that will command a different approach to marketing the university to potential students (Ivy, 2001).”
Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008, background): “The examination of image criteria used to evaluate universities is an important and timely effort, as educational institutions are becoming increasingly competitive in recruiting students and may occasionally be in need of constructing and communicating positive images to key constituents (Arpan, Ra”
EDUTOURISM: EXPLORING THE PUSH-PULL FACTORS IN SELECTING A UNIVERSITY (2011, background): “The major discussion on tourism research was undertaken by Kalinowski and Weiler (1992) and later by Wood (2001).”
Balanced Scorecards in Managing Higher Education Institutions: An Indian Perspective (2007, neutral): “Ivy(2001) studied how”