Customer-Driven Innovation
By Kevin C. Desouza, Yukika Awazu, Sanjeev Jha, C. Dombrowski, Sridhar S. Papagari, P. Baloh, Jeffrey Y. Kim. 2008
171 citations recorded by the source corpus.
Subfields: Computer Science Applications, Management of Technology and Innovation, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/0b45c2fec7b2c06ddf03090a5a12376c4a5769e7
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Computer Science Applications
In Management of Technology and Innovation
In Sociology and Political Science
Citations in the corpus
- Customer knowledge management via social media: the case of Starbucks (2013, background): “Third, Starbucks uses effective strategies to alleviate customers' reluctance for voluntary knowledge sharing, thereby promoting engagement in social media (Desouza et al., 2008).”
- Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices (2011, background): “…that the firm would be unable to produce in-house—knowledge that may prove critical to innovation success (Gardiner and Rothwell 1985, Neale and Corkindale 1998, Pavitt 1984, Rothwell et al. 1974) and for the firm’s subsequent competitive advantage (Desouza et al. 2008, Lilien et al. 2002).”