Exploratory evidence of channel performance in single vs multiple channel strategies

By Filipe Coelho, C. Easingwood, Arnaldo Coelho. 2003

111 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/0b009c30c4a87722c57264c50e276a448f3b6af1

Citations in the corpus

• Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China (2014, unknown): “…1 reflects the current state of research in this area; specifically, it shows that research on the outcomes of having a greater variety of channels is scarce and findings on performance consequences are conflicting (Coelho, Easingwood, and Coelho 2003; Easingwood and Storey 1996; Srinivasan 2006).”