Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing

By Wojciech Piotrowicz, Richard W. Cuthbertson. International Journal of Electronic Commerce, 2014

628 citations recorded by the source corpus.

Subfields: Building and Construction, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/092cd468cfa7cf9f68ee76b7cba6ef7c731f8ac9

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In Building and Construction

Ju-Young M. Kang

In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era (2018, background): “The fundamental nature of omnichannel retail lies in the blurring of the lines between offline and online channels (Piotrowicz and Cuthbertson 2014; Pawar and Sarmah 2015).”
Price Fluctuations and the Use of Bitcoin: An Empirical Inquiry (2015, neutral): “However, while pseudo-anonymity may protect user information, it can also limit merchants’ ability to collect information about their customers— an increasingly important part of targeted marketing communications [110].”
Toward a three-dimensional framework for omni-channel (2017, neutral): “Hence, the omni-channel system assures maximum information availability, visibility and consistency across multiple channels (Piotrowicz and Cuthbertson, 2014).”
Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention (2016, background): “…service or experience, regardless of the channel they use; they are willing to move seamlessly between channels—traditional store, online, and mobile—depending on their preferences, their current situation, the time of day, or the product category (Cook, 2014; Piotrowicz and Cuthbertson, 2014).”
The digitalization of retailing: an exploratory framework (2016, background): “…of digitalization and the longer-term and bigger picture implications and effects of digitalization on retailing (for an exception, see, e.g., Piotrowicz and Cuthbertson, 2014). i This scarcity is problematic given the potentially far-reaching effects that digitalization might have on the…”