Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition

By Wayne S. DeSarbo, Rajdeep Grewal, Y. Wind. 2006

113 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/70571ab894a4adad388e925ffcce254b7a64207a