When, Why, and How Controversy Causes Conversation

By Zoey Chen, Jonah A. Berger. 2013

226 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0732ef693d263016de9119b9521e5586cfe94510

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

  1. Alixandra Barasch
  2. Raghuram Iyengar
  3. Lillian Lee
  4. Cristian Danescu-Niculescu-Mizil
  5. Justin Cheng
  6. Jure Leskovec
  7. Jack Hessel
  8. Jonah A. Berger

In Marketing

  1. Raghuram Iyengar
  2. Alixandra Barasch
  3. Lillian Lee
  4. Jure Leskovec
  5. Jonah A. Berger

In Sociology and Political Science

  1. Jonah A. Berger
  2. Alixandra Barasch
  3. Raghuram Iyengar
  4. Lillian Lee
  5. Jure Leskovec
  6. Cristian Danescu-Niculescu-Mizil
  7. Justin Cheng
  8. Jack Hessel

Citations in the corpus