Strategic Manufacturer Response to a Dominant Retailer
By Tansev Geylani, Anthony J. Dukes, Kannan Srinivasan. 2007
202 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/0719dae52bbcaac01084aabec4be7e4c531f856f
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In Management Information Systems
In Marketing
In Strategy and Management
Citations in the corpus
- Agency Selling or Reselling? Channel Structures in Electronic Retailing (2016, unknown): “Recent work in channels has been motivated by the observation that retailers are increasingly gaining greater power in the channel (Iyer and Villas-Boas, 2003, Raju and Zhang, 2005, Geylani et al., 2006).”
- Strategic Analysis of the Agency Model for Digital Goods (2017, unknown): “Recent studies also explore the impact of a dominant retailer on the manufacturer’s wholesale price (Geylani et al. 2007).”
- A Trade Credit Model with Asymmetric Competing Retailers (2018, methodology): “We use the framework in Geylani et al. (2007) and Yang et al. (2015) to consider the competing newsboys problem as a two-level supply chain problem, where the manufacturer determines the wholesale price offered to the capital-constrained retailer.”
- Control-based channel governance and relative dependence (2010, background): “This research gap has particular relevance given recent changes in channel alignments, which has seen channel power migrate downstream from the supplier toward the reseller (Geylani et al. 2007).”
- Channel Selection and Contracting in the Presence of a Retail Platform (2018, background): “In the case of a channel leader, the dominant retai-ler can dictate the wholesale price (Geylani et al. 2007) through negotiations with the manufacturer.”
- Impacts of Power Structure on Supply Chains with Uncertain Demand (2013, background): “Geylani et al. (2007) assume that a power retailer dictates a wholesale price to a manufacturer and examine the impacts of a power retailer on manufacturer’s joint promotion and advertising decisions.”