Cultural Superstitions and the Price Endings Used in Chinese Advertising

By L. Simmons, R. Schindler. 2003

156 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/00f99a7b80865e6d17c8c6a753237eb16a05cf13

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Lauren G. Block
2. Thomas Kramer
3. R. Schindler

In Marketing

1. Thomas Kramer
2. Lauren G. Block
3. R. Schindler
4. George Y. Bizer

Citations in the corpus

• Direct Evidence of Ending- Digit Drop-Off in Price Information Processing (2005, background): “Recently, the meaning mechanism has received considerable research attention (Naipaul & Parsa, 2001; Schindler, 1991; Simmons & Schindler, 2003; Stiving, 2000).”
• The effect of superstitious beliefs on performance expectations (2009, background): “Being of Chinese cultural background , Taiwanese individuals tend to be more superstitious than their Western counterparts (Simmons and Schindler 2003; Tsang 2004).”