Mark A. A. M. Leenders
Marketing · 2006–2016
A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 26 citations into it
- Economics and Econometrics — 15 citations into it
Whom Mark A. A. M. Leenders trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Mark A. A. M. Leenders's perspective
Ordered by how strongly the researchers Mark A. A. M. Leenders trusts endorse each paper. Same corpus, a different order for every researcher.
- Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
- The virtual customer
- Using Online Conversations to Study Word-of-Mouth Communication
- Internet-Based Virtual Stock Markets for Business Forecasting (Management Sciences)
- Creative Industries: Contracts between Art and Commerce
- The critical trade‐off: identity assignment and box‐office success in the feature film industry
- Predicting Movie Grosses: Winners and Losers, Blockbusters and Sleepers
- Spatial competition in retail markets: movie theaters
- Does Hollywood Make Too Many R-Rated Movies?: Risk, Stochastic Dominance, and the Illusion of Expectation
- On Hollywood: The Place, the Industry
Their papers
- The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006) — 586 citations
- Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers (2016) — 94 citations
- Why Some Awards Are More Effective Signals of Quality Than Others: A Study of Movie Awards† (2008) — 154 citations