Xiao-Ping Steven Zhang
2009
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Whom Xiao-Ping Steven Zhang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Xiao-Ping Steven Zhang's perspective
Ordered by how strongly the researchers Xiao-Ping Steven Zhang trusts endorse each paper. Same corpus, a different order for every researcher.
- Customer Satisfaction and Shareholder Value
- How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
- Developing and validating a multidimensional consumer-based brand equity scale
- Brand Familiarity and Advertising Repetition Effects
- Trends and random walks in macroeconmic time series: Some evidence and implications
- Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis
- New Evidence and Perspectives on Mergers
- Mixture models : inference and applications to clustering
- Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
- Monte Carlo Sampling Methods Using Markov Chains and Their Applications
Their papers
- Does advertising create sustained firm value? The capitalization of brand intangible (2009) — 120 citations