YoungOk Kwon

Marketing · with Chang · 2014

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 9 citations into it
• Sociology and Political Science — 6 citations into it

Whom YoungOk Kwon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Vladimir Zwass
2. Sinan Aral

Papers from YoungOk Kwon's perspective

Ordered by how strongly the researchers YoungOk Kwon trusts endorse each paper. Same corpus, a different order for every researcher.

1. Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks
2. Co-Creation: Toward a Taxonomy and an Integrated Research Perspective (International Journal of Electronic Commerce)
3. Frictionless Commerce? A Comparison of Internet and Conventional Retailers
4. The central role of the propensity score in observational studies for causal effects
5. Do online reviews matter? - An empirical investigation of panel data (Decision Support Systems)
6. Opinion Leadership and Social Contagion in New Product Diffusion (Marketing science (Providence, R.I.))
7. An Empirical Framework for Testing Theories about Complementarity in Organizational Design
8. Reputation Mechanism Design in Online Trading Environments with Pure Moral Hazard (Information systems research)
9. Customer Referral Management: Optimal Reward Programs
10. The Firm's Management of Social Interactions

Their papers

• Understanding the paradigm shift to computational social science in the presence of big data (2014) — 370 citations