Thomas C. Boyd

Marketing · 2004–2009

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 7 citations into it
• Gender Studies — 6 citations into it

Whom Thomas C. Boyd trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. B. Till
2. F. Heider

Who trusts Thomas C. Boyd overall

1. Sangwon Na

Papers from Thomas C. Boyd's perspective

Ordered by how strongly the researchers Thomas C. Boyd trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
2. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
3. Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
4. A feature-integration theory of attention.
5. Modeling the influence of task on attention. (Vision Research)
6. A Model of Saliency-Based Visual Attention for Rapid Scene Analysis
7. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
8. Modeling the Determinants and Effects of Creativity in Advertising
9. Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (Management Sciences)
10. Agency Practitioner Theories of How Advertising Works

Their papers

• To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands (2009) — 168 citations
• Athletes as Product Endorsers: The Effect of Gender and Product Relatedness (2004) — 145 citations