Is It Time to Rethink Your Pricing Strategy

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Is innovation in pricing your next source of competitive advantage (2014, background): “Confidence may be the single most important intangible differentiator between high-performing and low-performing companies with respect to pricing (Hinterhuber & Liozu, 2012).”
Pricing orientation, pricing capabilities, and firm performance (2013, background): “…objectives on pricing practices (Avlonitis et al., 2005; Diamantopoulos and Mathews, 1994), the adoption and internalization of value-based pricing (Hinterhuber and Liozu, 2012a; Liozu et al., 2012) and the relationship between pricing strategies and new product success (Ingenbleek et al., 2003;…”